Shirley Barr, APR, is a senior public relations counselor with 30 years experience building relationships to:

  • Sell consumer products including apparel and accessories, art, automobiles, bagels, ice cream,garden plants, pizza and more
  • Increase loyalty and membership for churches, schools, and organizations
  • Attract attention for companies to get into a position to sell its services or products.

SPECIALTIES:  Media relations-consumer marketing communications-- crafting pitches to garner responses from media -publicity; writing backgrounders, profiles, media alerts, speeches, news releases, white papers, articles.

SUCCESSFUL PROGRAMS:  Litigation support for law firms that turned a few cases into hundreds with attorney media tours; Media Briefings to launch products, gain attention for services, introduce legislation for American Express; medical breakthroughs for TIRR; safe driving and new auto introduction for Chrysler Motors; daytime diamonds for the Diamond Information Center. 

Shirleybarr PR: Building Relationships