Shirleybarr PR: Building Relationships
Shirley Barr, APR, has worked with Houston, regional and national media for a diversified client base including Aetna Health Plans, American Express, Ben & Jerry's Ice Cream, California Pizza Kitchen, Chrysler Motors, Nalco Chemical, NKK, Japan's second largest steel manufacturer; TIRR (The Institute for Research & Rehabilitation), and several prominent law firms.
Her clients have appeared on Larry King Live, CNN, The Today Show, NBC Nightly News and on TV news in every major Texas city. They have been featured in wire stories, NEWSWEEK, FORBES, US NEWS & WORLD REPORT, USA TODAY, THE NEW YORK TIMES, LOS ANGELES TIMES, DALLAS MORNING NEWS and THE WALL STREET JOURNAL.
Barr's Marketing Communications strategy is to provide media with creative ideas, professionally-written background materials and intensive follow-up to garner major features in print and broadcast.
A UNT journalism graduate, Barr has won six PRSA Excaliber Awards and IABC
Awards of Excellence. Her work is featured in in the text book Public
Relations A Values-Driven Approach by David W. Guth and Charles Marsh. (Second edition, 2003)
Before establishing her own firm in late 1991, she previously was senior vice president of Churchill Group, one of Houston's largest public relations firms. ##