Shirley Barr, Houston-based accredited public relations counselor, utilizes the four-step public relations process-- research, programming, communication and evaluation--to help you achieve your business goals. Her organization will support your marketing or business plan and help you with an accurate assessment of your situation and facilitate a multi-level communications solution.
At each stage of program development, her professionals work with you to produce effective message points that provide the media with creative ideas and professional background materials – written, recorded, or online. She will help you evaluate just where you are in achieving needed public attitudes for your success. She can help you launch a product, coach your executives, reposition your company or handle an exploding crisis. Learn more about her professionals’ industry experience and their public relations expertise on this site. Then call or e-mail for a free private consultation.
Shirleybarr Public Relations 770 S. Post Oak Lane Suite 690 Houston, TX 77056
Shirley Barr, Houston, was selected to contribute to the textbook PUBLIC RELATIONS A Values-Driven Approach by David W. Guth and Charles Marsh, published by Allyn and Bacon in its second edition. Her Memo from the Field shares techniques for selling products through programs of public relations alone; developing media tours for the purpose of education and information that result in building a new client base for law firms; creating news-making contests as serious as the 'What America Means to Me' essay for American Express campaign to raise funds for the restoration of the Statue of Liberty and as whimsical as the Bagle Topping Contest: 'How many ways can you top a bagle?' for Bruegger's Bagles.
Public Relations is a management function. It involves two-way communications; it is a planned activity; it is socially responsible. Anyone who works with Shirley Barr has heard her definition of publicity vs. advertising. "Publicity--just one tool of public relations--has 9 times the credibility and 5 times the readership of advertising, at a fraction of the cost. Publicity (or editorial content) is why people buy newspapers and magazines--for the articles, not the ads. It is also why they turn to broadcast and online media, for the news, the features, the photos, not the commercials. "
Although Houston-based, Shirleybarr Public Relations has PR associates in every major city in Texas, in Atlanta, Chicago and New York City. For more information, email Shirley@shirleybarrpr.com or call 713-622-4747.
